HOW LUXURY CAR BRANDS ARE SHIFTING GEARS INTO FASHION

A U T O

Collection: Ferrari | Pre-Fall 2025, Photo: Courtesy of Ferrari

Ferrari has always been a symbol of speed, precision, and Italian luxury, but its move into high fashion under the creative direction of Rocco Iannone has removed the brand’s boundaries. With a background at Giorgio Armani and Dolce & Gabbana, Iannone has transformed Ferrari’s iconic aesthetic into a sophisticated fashion line that celebrates the brand’s DNA. The collections embody the curves and energy of Ferrari’s supercars through architectural tailoring and technical fabrics. Instead of relying on the obvious, like the signature Ferrari red, the garments focus on shape and subtle accents that mirror the sleekness of their cars.

Ferrari’s foray into fashion is an evolution of its ethos. They offer pieces like aerodynamic jackets and textured knitwear that feel as engineered as their cars. Each collection tells a story of movement and innovation. This is not merchandising—it’s a statement of craftsmanship and a celebration of Ferrari’s legacy. Ferrari has positioned itself as a cultural powerhouse beyond the racetrack. With Iannone’s vision, the brand has proven it can dominate the runway just as effortlessly as it does the road. We’re witnessing an embodiment of lifestyle at the intersection of performance, sport, and style.

16 January 2025
By CANVAS